Digital Marketing Manager 180 views2 applications

Our Client, a player in the E commerce trading industry with relevant global presence in over 20 countries is currently looking for a digital marketing manager who will administer social media accounts and :

  • Be responsible for creating original text and video content, managing posts and responding to followers.
  • Manage the company image in a cohesive way to achieve marketing goals and be up-to-date with the latest digital technologies and social media trends.
  • Be able to handle the company’s social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
  • Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
  • Create a regular publishing schedule and promote content through social advertising.

 

  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
  • Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)
  • Manage or oversee all social advertising campaigns.

 

Requirements

  • Minimum of 5 years proven work experience as a digital marketing manager
  • Hands on experience in content management
  • Excellent copy writing skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills
  • BSc degree in Marketing or relevant field

Note: only qualified candidates should apply to resume@HRLeverageafrica.com

 

 

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